Day: October 6, 2024

NWTC offers so many opportunities to study abroad and in so many different countries. Nowhere on their home page does it say anything about studying abroad. This is one key major event that they are missing out on, and it shows within their Google Analytics. There are three spots on the Pages and Screens section where people are looking for Study Abroad. The first one is number 138, then 184, and finally 250.

They could boost the amount of pages views to their Study Abroad section if they were to advertise it a little more on their home page, or even just on a drop now menu. They could even create a sub-drop-down menu in the “Areas of Study” section.

There are so many students at NWTC who would love to study abroad, but they either don’t know enough about it or they don’t know how to find out more about it. This would be a great opportunity for them to give students more information without it costing them a whole lot of money.

After looking on Google Analytics, specifically in the organic search section, I noticed that the top 10 searches were for Canvas. Students who don’t have the site bookmarked are probably just searching for it on the internet because the process to get to it from the homepage takes many more steps.

I think that NWTC would get more traffic to their website if they put a Canvas button right on their home page or even in one of the drop-down menus. It would make it a lot easier for students to find instead of clicking on the student portal, logging in, and then clicking on the canvas button. I think it is important for NWTC to make things as easy as possible for students, especially when it is as simple as something like this.

I think this could also be a great way to incorporate a banner at the top of the NWTC website if they are not wanting to keep it at the top of the page all of the time. It would only rotate every 4 to 5 slides.

In order to access the student portal and your student email you are required to use your Student ID number or student email and then the password that you set up. The way that NWTC has it set up is that your password expires every certain amount of days (60-90 days?). When your password is going to expire NWTC sends an email that tells you, “In 15 days your password is going to expire, please reset it.” It provides you a link to be able to reset it in the email, but many people don’t often read emails or read them all the way through. They may only look at the subject line of the email. Students may go directly to the NWTC website to try to look up how to reset their password.

While looking through the Google Analytics reports, there are a number of students who actually do this. Just in the last 7 days, there have been over 1,000 views of the password reset page located on the student login page, in the technology section.

I feel as though this Password Reset page would get far more use, and easier to locate if it were in the “Student Experience” tab. This way it is at the top of the page, it is something simple that students are looking for that could take less than 1 minute for them to find.