NWTC offers so many opportunities to study abroad and in so many different countries. Nowhere on their home page does it say anything about studying abroad. This is one key major event that they are missing out on, and it shows within their Google Analytics. There are three spots on the Pages and Screens section where people are looking for Study Abroad. The first one is number 138, then 184, and finally 250.
They could boost the amount of pages views to their Study Abroad section if they were to advertise it a little more on their home page, or even just on a drop now menu. They could even create a sub-drop-down menu in the “Areas of Study” section.
There are so many students at NWTC who would love to study abroad, but they either don’t know enough about it or they don’t know how to find out more about it. This would be a great opportunity for them to give students more information without it costing them a whole lot of money.
