After looking on Google Analytics, specifically in the organic search section, I noticed that the top 10 searches were for Canvas. Students who don’t have the site bookmarked are probably just searching for it on the internet because the process to get to it from the homepage takes many more steps.
I think that NWTC would get more traffic to their website if they put a Canvas button right on their home page or even in one of the drop-down menus. It would make it a lot easier for students to find instead of clicking on the student portal, logging in, and then clicking on the canvas button. I think it is important for NWTC to make things as easy as possible for students, especially when it is as simple as something like this.
I think this could also be a great way to incorporate a banner at the top of the NWTC website if they are not wanting to keep it at the top of the page all of the time. It would only rotate every 4 to 5 slides.
