With it being so close to the second 8-week session, I thought that the “Take A Class” section on the NWTC website would have been ranked higher on the Event Name section on Google Analytics. I know there are a lot of students who just enrolled in both the first and second sessions at the same time, but I also know that there are a lot of students who may be joining during the second 8-week session.
The second reason for this being surprising to me is that this “Take A Class” button is located in two spots on the NWTC home page. Firstly it is big and right on the first page next to “Explore Programs” and then also in the drop-down menu of the Academics and Trainings.
Maybe it really is too early for students to want to be enrolling in classes and that is why it is ranked lower than I had anticipated. If this is the case, then the banner at the top should change when it is not enrollment period or possibly change to one that rotates. This way students see something new when they come to the NWTC page or they see more than one thing before they even take a scroll.
